Shorts: Liverpool FC, Burnley FC, M&C Saatchi

Liverpool FC has revealed that 94% of its overall operations are powered by clean energy in the Premier League outfit’s Red Way report for the 2022/23 season.

Serving as Liverpool’s sustainability strategy, The Red Way comes as part of Liverpool’s plan to halve carbon emissions by 2030, and to achieve carbon net zero status by 2040.

The club has cut carbon emissions by 29% since the Red Way’s inception in 2021, while offsetting 100 were cent of its emissions from football operations.

The programme has helped raise awareness of sustainability, while inciting sustainable fan behaviour patterns. In 2022/23, the number of plastic bottles recycled on match-days at Anfield increased significantly from 25% to 90%.

For the second successive year, the Reds ranked as the most environmentally sustainable Premier League club in the Sport Positive League.

Rishi Jain, Director of Impact at Liverpool, said, “The Red Way is a priority for the club, and it has been fantastic to see how quickly it has been adopted and implemented into every aspect of the business.

“The commitment our fans, staff, partners and stakeholders have demonstrated to The Red Way has also played a significant role in its success to date and will continue to support its ambitious goals to build a better future for our people, planet and communities.”

The Red Way has been developed in collaboration with London-based sustainability consultancy ThinkBeyond.

Premier League football club Burnley FC has posted a £27.9m post-tax loss in its latest financial results – a significant drop from £26m profit made in the previous accounting period.

The 2022-23 campaign saw Burnley feel the effects of relegation from the Premier League, with a second relegation looming.

The club’s auditors, BDO, have stated that ‘material uncertainty’ exists which casts doubt about the club’s ‘going concern’ should funds not be raised primarily through player trading and salary reductions for players and staff.

The financial report reveals that Burnley’s turnover dropped from £123.4m in the previous year to £64.9m. This was largely due to the loss of broadcast revenue which fell from £104.9mto £47.8m. As part of their own cost cutting measures, the wage bill was reduced significantly from £92m to £53.7m.

M&C Saatchi Sport & Entertainment has appointed Laura Coller as its new UK CEO, promoted from her current role as Managing Director.

Coller will be assuming CEO duties across M&C Saatchi Sport & Entertainment and its associated lifestyle offering, M&C Saatchi Fabric, from April 2024.

Laura joined M&C Saatchi Sport & Entertainment 15 years ago, serving as a Board Director for the past seven years, and has most recently been responsible for spearheading the creation and commercial growth of the Agency’s lifestyle offering, launching M&C Saatchi Fabric as a standalone proposition within the M&C Saatchi Sport & Entertainment network.

Coller, said, “I’m very proud to be running the business I love and plan to continue a culture of creativity, entrepreneurialism, tenacity and excellence, protecting the core DNA of the Agency while ushering in a new decade.

“This year we added ‘The Passions Agency’ as a signature to who we are and how we work, and I’ll continue to pour my passion into the future of the business, and our incredibly talented team.”

Ticketmaster has extended its partnership with NFL franchise The Las Vegas Raiders and its 65,000-seater Allegiant Stadium.

The partnership, which aims to simplify and personalise fans user experience when purchasing tickets, will utilise Ticketmaster’s ‘Virtual Venue’ technology and leverage its fan and live event intelligence capabilities.

Las Vegas Raiders Chief Sales Officer Qiava Martinez, said, “Ticketmaster’s philosophy of innovation powers the best possible Allegiant Stadium experience, from ticket purchase, to entry, to the event itself.”

“We’re thrilled to extend our partnership and continue serving fans with access to the top ticketing platform.”

Essex Cricket has extended its partnership with Ambassador Cruise Line. 

The three-year renewal will see the UK-based cruise line company headline sponsor the Essex Cricket’s 50-over shirts across the men’s, women’s and ability teams. 

Daryl Townson, Commercial Manager at England Cricket, said, “The partnership between Essex and Ambassador Cruise Line has gone from strength-to-strength since our first launch in 2022.

“We are delighted to extend our relationship with Ambassador as a principal partner of the club for another three years and look forward to working closely with Gordon and the team as we continue to grow and innovate.” 

Premier League football club Wolverhampton Wanderers has announced a new partnership with Japanese J- L team Shonan Bellmare. 

The collaboration will focus primarily on nurturing talent within their academies, ‘strengthening both clubs’ exposure overseas and player and coach development’. 

Both clubs will aid the development of elite Asian players, with the potential of bringing them to Europe.