Best Black Friday Deals 2024: Top Picks for Smart Shoppers

Keen to get stuck in? Black Friday starts on the 29 November. However, that doesn't mean you can't snag a deal early or even start buying right now, as many retailers launch individual price drops and sales throughout November.

Therefore, it's best to get well-prepared ahead of time so you're not caught off-guard when those best prices start to drop. This year, the Black Friday weekend of sales will stretch over into December, with the best Cyber Monday deals 2024 — the bookend to the shopping weekend — landing on 2 December, presenting an excellent opportunity to get those early Christmas gifts at their lowest price.

If you simply cannot wait, Amazon's Black Friday event has now begun, alongside several other retailers, so I recommend you whip out your wallet, stretch your clicking finger and get spending.

Which shops do the best Black Friday deals?

I've given you some quick links to head to your favourite retailers, so you can head over and get signed up for their newsletters ASAP or just add all the websites to your tabs.

Amazon - Sitewide discountsAO - £50 off all Windows laptops, £100 off Shark vacuum cleaners and £300 off Sony 4K TVsSamsung - Save £1,000 on 8K QLED TVs, £200 on Galaxy smartphones and 20 per cent off washing machines and white goodsDusk - Up to 70 per cent off with code BF20Currys - Save up to £300 on 4K TVs, £200 on Macbook laptops and £50 on coffee machinesEE - Save £500 on selected phone contractsSONOS - Discounts on refurbished speakers and home cinema soundbarsBang & Olufsen - £300 off speakers and headphonesSelfridges - Exclusive offers on smart home techArgos- 10 per cent off all TVsMicrosoft - Save £435 on the Microsoft Surface Book 3 and £500 off Surface Laptop 2Bose - 40 per cent off selected headphones like the latest QC45John Lewis - £100 off selected 4K TVs and home entertainment techSky - Save on iPhone and Samsung mobile deals, plus superfast broadbandThree - Get six months of unlimited data for half priceVery - £350 off selected 4K TVs and £40 off the Apple AirPods ProUniqlo - Download the app for early access to dealsMr Porter - 30 per cent off selected linesPercival - 60 per cent offLovehoney - Up to 70 per cent off lingerie, toys for couples and bondage gearBoots - Up to 50 per cent offGymshark - Up to 50 per cent offCos - 30 per cent off selected linesAsos - 20 per cent off site-wideReiss - 20 per cent off everythingTherabody - Up to £150 offSimba Sleep - Free pillows, duvets and protectors with every purchaseKiehl’s - 25 per cent off everythingAllSaints - 30 per cent off everythingFlannels - £100 off when you spend £500Nintendo - Price drops on Nintendo Switch consoles and gamesGAME - Discounts on Xbox Series X and PlayStation 5 game consolesLelo - 60 per cent off top-rated sex toysCarl Friedrik - 30 per cent off site-wideOoni - Up to 30 per cent off sitewidePerfectdraft - £146 off the Perfectdraft Pro and 25 per cent off beer kegsNio Cocktails - Get £15 off when you spend £50. Use code CYBER15 at checkoutAbercrombie - 20 per cent off everythingNike - 25 per cent off sitewideBondara - 50 per cent off sitewideLiberty London - Sitewide discounts on homewareLookFantastic - 25 per cent off selected products and an exclusive 10 per cent discount via the appNectar Sleep - Up to 45 per cent off mattressesMejuri - 20 per cent off with a minimum spend of £100Horace - 10 per cent off men's grooming careGillette - 50 per cent off all grooming productsEmmaSleep - 50 per cent off sitewide

In my opinion, you're best off hunting for discounts as early as the first week of November. Many retailers begin their promotions well before the actual Black Friday sale starts, often launching pre-Black Friday sales and early access deals several weeks ahead of time, so sniffing out offers early can help you get ahead of the sale and save yourself the panic rush of purchase later on during the event.

Monitoring these early offers can help you identify significant discounts and avoid the rush. Signing up for newsletters and following your favourite stores on social media can also provide early alerts on the best Black Friday deals, which all help you to be the agile bargain hunter you've always dreamed of becoming. At the end of the day though, any time during November is typically a good time to start looking, as you can find some banging deals in time for Christmas shopping to make your gift-giving season a lot more affordable.

A good discount for Black Friday typically ranges from 20 - 50 per cent off, depending on the product category, though if you manage to spot a much larger deal, I'd encourage you to snap it up. Electronics and appliances often see discounts of up to 40 per cent, while clothing and accessories can go as high as 50 per cent or more. It's worth mentioning that anything lower than that shouldn't be considered “a bad deal” but at least you'll know what to aim for. For example, 10 per cent off a high-end 4K TV costing more than £1,000 can still be exceptional.

High-demand items like gaming consoles and smartphones may have smaller discounts but are still considered good deals due to their popularity. To ensure you're getting the best Black Friday deals, compare prices from multiple retailers and check for additional promotions like free shipping or bundled offers, as many retailers like to throw in additional value for an even better bang-to-buck ratio.

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