Oasis won't use Ticketmaster's dynamic pricing for North America tour
Oasis announced the North America leg of its 2025 reunion tour this morning, and the band’s management also shared a decision that will be welcome news to fans: they won’t have to worry about inflated “dynamic pricing” rates when ticket sales kick off on October 4th. Dynamic pricing allows for ticket costs to fluctuate based on demand, but all too often, the end result is that prices surge far beyond face value for high-profile performances. This has led many people to bemoan the feature in recent years.
“It is widely accepted that dynamic pricing remains a useful tool to combat ticket touting and keep prices for a significant proportion of fans lower than the market rate and thus more affordable,” the statement reads.
“But, when unprecedented ticket demand (where the entire tour could be sold many times over at the moment tickets go on sale) is combined with technology that cannot cope with that demand, it becomes less effective and can lead to an unacceptable experience for fans.”
Dynamic pricing was in effect for Oasis’ UK and Ireland shows, and the resulting sky-high prices outraged many hopeful buyers, leading to an investigation from the Competition and Markets Authority. For its part, Ticketmaster has always maintained that artists have the option of disabling dynamic pricing for any event. Oasis has now done so “to hopefully avoid a repeat of the issues fans in the UK and Ireland experienced recently,” the band’s management said. As it did with those dates, Oasis is running a presale ballot to help give fans a better shot at securing tickets.
The North America leg of Oasis Live 25 will bring the band to the US for the first time since 2008. The tour dates announced today are:
Earlier this year, the US Justice Department, along with 30 state and district attorneys general, filed an antitrust lawsuit against Ticketmaster (and parent company Live Nation), alleging that it has a monopoly in the live ticketing industry. “It is time to break up Live Nation-Ticketmaster,” US Attorney General Merrick Garland said.
