GetGo Partners With Upside

Giant Eagle Inc., parent company of GetGo Café + Market, has partnered with Upside to offer personalized cash back promotions to customers.

Following a successful pilot launched in September 2023, Giant Eagle guests can now use the Upside mobile app to access personalized cash back promotions at more than 165 of its GetGo locations in Ohio, Indiana, Pennsylvania and Maryland, as well as 180 Giant Eagle and Market District locations.

“We’re continually looking for ways to meet new and existing customers where they are, which is why we’re excited to officially roll out this partnership with Upside,” said Justin Weinstein, chief strategy and marketing officer at Giant Eagle Inc. “Upside allows our guests to earn cash back while shopping at our stores, including our GetGo convenience store locations. This benefit stacks on top of our myPerks loyalty program and is another way we’re delivering on our promise to deliver value to our customers across all Giant Eagle brands.”

Since the pilot launched, Giant Eagle added sites to the pilot in waves to monitor performance and validate impact.

On the fuel side, Upside transactions have driven a 2.2x sales lift, compared to similar non-Upside customers. In grocery, Giant Eagle stores are using the platform to engage new and infrequent customers that are typically hard-to-reach—10% of Upside users are entirely new to Giant Eagle, and 40% are infrequent Giant Eagle customers that are now coming in-store more often. Additionally, 56.4% of the new/non-loyalty users that Upside brought in chose to join the myPerks rewards program during or after their first use of Upside. Nearly twice the users are now fueling up at GetGo and purchasing groceries at Giant Eagle, when they only shopped at one category or the other before the pilot.