The 52 Best Singles' Day Sales From Alo, Athleta, Lelo And More

Black Friday, Cyber Monday and Travel Tuesday may steal the spotlight, but they're not the only big sales events to watch for this time of year. Today is Singles’ Day, which brings with it a wide range of sales offering impressive discounts. This “anti-holiday,” which started in China in 1993 to celebrate being single, has grown into the country’s biggest shopping day. Lately, retailers worldwide have joined in, with brands like Athleta, Lelo, Alo Yoga and Boll & Branch all offering steep discounts.

Today's the day to shop the best Singles' Day sales from retailers like SolaWave, Anthropologie, ... [+] Estée Lauder and more.

Illustration: Forbes / Photo: Retailers

This year’s Singles’ Day deals span multiple categories, including fashion, beauty, sexual wellness and home. Whether you’re in the market for fresh wardrobe staples or some luxury skincare essentials, there are plenty of goods to shop at a discount. Below, we rounded up the 52 best Singles’ Day sales you can shop today. If you don’t find everything you want, keep an eye on the best early Black Friday sales as well.

Athleta: Get 25% off top styles plus $50 off every purchase of $200 or more. Crocs: Get up to 50% off men’s, women’s and kids’ styles. J.Crew: J.Crew is offering up to 50% off cozy sweaters, coats, dressy tops and more with code SHOPFAST. Nordstrom: Save up to 50% on brands like Hoka, Kiehl’s and Vince Camuto at Nordstrom right now. Nadaam: The cashmere company is offering 30% off select styles and 10% off when you spend more than $300. Cozy Earth: The luxe lifestyle brand is offering up to 50% off sitewide on cozy season essentials, including soft pajama sets, plush lounge socks, waffle bath robes, bamboo sheet sets and more. Madewell: Refresh your wardrobe staples with an extra 40% off sale items with code SALEONSALE. Abercrombie & Fitch: Take $25 off almost everything when you spend $125 or more. Lululemon: Score major discounts on this bestselling athleisure wear when you shop its We Made Too Much Section. Neiman Marcus: Treat yourself to some designer apparel for up to 50% off. Universal Standard: Take up to 70% off at this high-end size-inclusive brand. Alo Yoga: Now’s the time to stock up on workout gear and athleisure, as the brand is offering up to 60% off sales items and 30% off sitewide for Singles’ Day. Everlane: Shop at Everlane for the brand’s Holiday Dressing event and get 25% off select styles. Good American: Use code GET30 to save 30% off sitewide. Lelo: The luxury sex toy retailer is offering up to 50% off some of its most popular products right now, plus a free gift. Lovehoney: Lovehoney is offering up to 70% off just about everything, including the beloved Magic Wand. MysteryVibe: Take advantage of 30% off vibrators and gift sets this Singles’ Day. Pink Cherry: Save up to 80% on clearance items and an additional 40% on everything else with code BLACK. Good Vibes: Shop the brand’s Black Friday preview sale and score up to 70% off vibrators, sex toy bundles and more. Tracy’s Dog: Treat yourself to a new toy for up to 59% off during the brand’s Singles’ Day sale. Zumio: Everything on Zumio is 20% off during the brand’s National Sex Toy Day sale. Dame: Bundle and save on luxury sex toys from Dame right now. Womanizer: Shop its sale section to save up to 50% on massagers, oils and more, plus get a free toy with every order over $200. AdoreMe: Take up to 50% off popular vibrators, toys and more right now. The Love Store: Save up to 55% on a wide selection of sex toys and pleasure products. Bellesa: Shop at Bellesa for up to 60% ff select toys and free gifts. Boll & Branch: Treat yourself to 20% off select styles with code FAVORITE20. Our Place: Pick up the cult-favorite Always Pan at its lowest price ever—$95. Our Place is offering up to 48% off everything else on its site, too. Brooklinen: Take advantage of Brooklinen’s limited time sale and upgrade your bedding for up to 20% off this Singles’ Day. Caraway: Save up to 20% sitewide depending on how much you spend. Buffy: Save 25% sitewide and snag special offers on select items when you shop between now and Black Friday. Anthropologie: Enjoy 40% off select furniture and décor, including holiday-themed pillows, plush blankets in jewel tones and the brand’s popular collection of candles. Cozy Earth: Save up to 35% on all bedding. CB2: Take up to 40% off its chic selection of living room furniture (and 15% off full-price items). Burrow: Take up to 50% off sitewide. Wayfair: During its early Black Friday sale, you can save up to 70% on just about anything for your home, from major appliances to bedroom furniture. West Elm: Take up to 50% off a selection of trendy and modern furniture, decor and comfy bedding. Coop Sleep Goods: One of our editors’ favorite bedding brands is offering BOGO 50% off pillows. Pottery Barn: Save up to 50% on home goods like big-ticket furniture items, decor and bedding. The Company Store: In honor of Black Friday, The Company Store is offering up to 40% off new weekly deals and 25% off sitewide with code BFDEALS24. SkinStore: Take up to 15% off select brands and receive two free gifts with any purchase of $200 or more. First Aid Beauty: Code SELFCARE will get you 22% off your order of $50 or more. Ulta: Don’t overlook Ulta’s early Black Friday event. It features top makeup, skincare and haircare brands on sale for up to 40% off. Fenty: Select lip products, minis and more are marked down to as low as $11 for Singles’ Day. Laura Mercier: Enjoy 20% off sitewide and stock up on gifts and stocking stuffers during the makeup brand’s deals event. SolaWave: This cult-favorite skincare retailer is offering BOGO free on its best-selling skincare devices right now. Nordstrom: The department store is offering 15% off fragrances right now through November 12. Herbivore Botanicals: Use code SINGLE to get $30 off when you spend $100 or more. Bare Minerals: This well-known makeup and skincare brand is offering 20% off sitewide and free shipping in celebration of Singles’ Day. Estée Lauder: This high-end brand is giving away a free 7-piece gift with purchases of $75 and over. Tarte: Save 50% on cult favorites from Tarte like the brand’s iconic Shape Tape and mascara.