Mbappé becomes Loewe shareholder
Football superstar Kylian Mbappé has announced his latest venture, becoming a shareholder, via the entity Coalition Capital, in the German electronics brand Loewe Technology.
Founded in 1923, Loewe is a specialist in luxury home entertainment systems, renowned for its televisions and audio systems that blend innovation with sophisticated craftsmanship. With Mbappé’s entry as a shareholder, the brand says it aims to further strengthen its global position, tapping into new markets and expanding its influence among younger, tech-savvy consumers.
“I’ve always been passionate about technology and innovation,” said Mbappé. “Loewe is a brand that represents dedication, determination, performance and authenticity — values that resonate deeply with me, both on and off the field. I’m excited to contribute to their next chapter and help the brand reach new heights, especially as it evolves to meet the demands of today’s consumers.”
Mbappé’s investment is expected to accelerate Loewe’s global growth strategy, particularly in regions such as North America and Asia. The partnership will explore new frontiers in product innovation, with a focus on interactive home entertainment experiences designed for a modern lifestyle.
Aslan Khabliev, CEO of Loewe Technology, added: “We are thrilled to have Kylian Mbappé join the Loewe family. His influence transcends sport, making him an ideal partner to help modernise our brand and engage a new generation of consumers. Together, we will combine our heritage in premium electronics with Kylian’s global appeal, driving exciting innovations that reflect both luxury and state-of-the-art technology.”
In addition to expanding Loewe’s product lineup and market presence, the collaboration is also expected to focus on initiatives promoting accessibility to technology for all, in line with Mbappé’s commitment to social causes.
