Jude Bellingham lands Lucozade endorsement deal - Sport Industry ...

Real Madrid and England star Jude Bellingham has penned a multi-year ambassador deal with UK drinks brand Lucozade.

The 20-year-old will be the face of a new ‘multi-million pound’ Lucozade TV campaign, titled ‘Bring the Energy’, which will launch ahead of this summer’s men’s UEFA Euro 2024 championships.

Bellingham joins Lucozade’s athlete roster, which also includes heavyweight boxer Anthony Joshua and England rugby player Marcus Smith.

The midfielder’s growing partnership portfolio includes a reported multi-million pound deal with luxury fashion house Louis Vuitton.

The endorsement builds on the company’s longstanding partnership with the England men’s national team, which dates back to 2007.

Bellingham said, “If you’ve played sport at any level in the UK, you know that Lucozade Sport is the go-to drink associated with sporting performance.

“My brother and I used to watch our dad play football and I always remember him having one in his hand. 

“So to now be working with such an iconic brand is massive for me – I’m looking forward to bringing the energy with them this summer and beyond.”

On 1st June, Bellingham will be playing in the UEFA Champions League final at Wembley, with the opportunity to claim the title in his first season with Real Madrid.

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