BVB and Pluto TV announce global partnership
Published on September 18th, 2024
Location: Germany
Pluto TV will be BVB's new sleeve sponsor across all cup competitions as well as for the BVB women's team and launch first FAST channel dedicated to BVB on Pluto TV globally. The partnership between Borussia Dortmund and the streaming service, which is part of Paramount's global brand portfolio, was brokered by SPORTFIVE.
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As part of the agreement, the Pluto TV logo will be visible on the sleeves of the BVB men’s team in all cup competitions of the 24/25 season, including the UEFA Champions League, where the Pluto TV logo will debut at tonight’s match, the DFB-Pokal and the 2025 FIFA Club World Cup.
Pluto TV will also become a Premium Partner supporting BVB’s women’s team which includes sleeve branding across all competitions. The partnership also extends to Pluto TV logo branding across all BVB Bundesliga home matches as well as for BVB’s eFootball team.
In addition, Pluto TV will launch a curated FAST channel dedicated to the football club. The new FAST channel will be available for free across all of Pluto TV’s global markets, bringing to football fans content dedicated to BVB, including interesting, exciting and fun content as well as full match replays of current and historic BVB matches. The FAST channel will be available across all global markets where Pluto TV has a presence, including the US, Germany, Switzerland, Austria, the UK, Nordics, Italy, France, Spain, Canada, Latin America, Brazil, and Australia, among others.
Olivier Jollet, EVP & International GM for Pluto TV: ‘Pluto TV and Borussia Dortmund are a match made in football heaven. Our new global partnership unites two teams that give their all for black & yellow, significantly boosting Pluto TV’s brand awareness worldwide. With the launch of Borussia Dortmund FAST channel on Pluto TV, we will combine our passion for sports with our curated content model to captivate fans. Football is more than just the 90 minutes on the pitch, and through this collaboration with a club that has made significant contributions to the sport's history, we aim to showcase the very best of this world.’
Pluto TV and Borussia Dortmund are a match made in football heaven. Our new global partnership unites two teams that give their all for black & yellow.
Olivier Jollet, Executive Vice President and International GM for Pluto TV
Carsten Cramer, Managing Director of Borussia Dortmund: ‘Partnering with Pluto TV, a member of the Paramount Global family, provides us with an innovative platform that enhances our presence across international markets, reaches new target audiences, and strengthening our connection with local fans. Pluto TV’s commitment also includes the BVB women’s and eFootball teams, aligning seamlessly with our holistic approach.’
Thomas Joos, Vice President Team Borussia Dortmund at SPORTFIVE: ‘We are delighted to welcome Pluto TV as an extensive partner of BVB. The partnership makes it possible to bring black-and-yellow content to Borussia Dortmund fans worldwide in innovative ways. At the same time, BVB gives Pluto TV the opportunity to present itself in various cup competitions. We are also proud that the partnership will provide a platform for BVB's women's teams as well.’
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SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.
While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.
Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Esports, Motorsport, Handball, Tennis, American Football, Basketball, Ice Hockey, Rugby, Olympics and Multi-Sport Events and many more.
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