Maybank renews partnership with FC Barcelona until 2027

FC Barcelona and Maybank, one of the most important banking groups in Asia, have agreed to extend their partnership deal until 2027. The financial entity will continue to be Barça’s Official Bank in Malaysia and Singapore, as it already has been since 2017, when the two brands signed their first deal.

This renewed partnership is a game-changer for both sides. For FC Barcelona, it solidifies their presence in the passionate Asian market, where they boast a massive fanbase. Maybank, on the other hand, gets to leverage this incredible reach to expand its brand presence and fuel customer excitement.

The bank will continue to market Maybank FC Barcelona Cards in Malaysia and Singapore, which are both credit and debit cards designed to further strengthen the bank’s leadership in the card markets in these countries. Maybank will also continue to offer exclusive campaigns to its customers (Spend & Score) including challenges and prize draws that until now have enabled several clients to travel to Barcelona and meet Barça Legends.

From now until September 15th, 2024, Maybank is ready to launch another campaign, offers Malaysian FC Barcelona fans another chance to win an exclusive experience in Barcelona and be part of a truly unique opportunity once more.

Maybank is the current leader in the card market, boasting more than 14 million cardmembers across Malaysia and Singapore. There are over 600,000 Maybank FC Barcelona Visa Debit and Credit cardmembers alone, a testament to the incredible connection Maybank has built with football fans in the region.

Statement by Juli Guiu, vice-president of FC Barcelona Marketing Area:

“We are proud to extend the collaboration between FC Barcelona and Maybank to provide with new services and Barça experiences for our fans in Malaysia and Singapore as Barça Official Bank in both markets. Asia is a strategic region for the Club expansion with hundreds of thousands of passionate fans ager for new and innovative ways to have a closer relation with us and Maybank initiatives are a perfect fit for all of them. We look forward to continuing working together in this extended relationship”.

Statement by Syed Ahmad Taufik Albar, Group CEO, Community Financial Services of Maybank: 

"We are thrilled to announce the continuation of our successful partnership with FC Barcelona. This collaboration marks the commitment to delivering exceptional value and experiences to our customers. Over the past years, we have launched numerous marketing campaigns, activations, and exclusive deals that resonated deeply with Malaysian and Singaporean Culers. This renewed partnership promises to bring even more innovative and engaging initiatives that will delight fans and strengthen our bond with one of the world’s most iconic football clubs.

FC Barcelona holds a special place in the hearts of football enthusiasts in Malaysia and Singapore, and our collaboration with the club underscores our dedication to enhancing our customer-centric experiences. As one of the top football clubs in these regions, FC Barcelona's popularity provides a unique platform for us to connect with our customers in meaningful ways. We look forward to another three years of shared success and unforgettable football moments”.

About Maybank

Maybank is one of the biggest banking groups in Asia and the fourth biggest in the Southeast in terms of assets. The Maybank Group has an international network of 2,400 offices in 20 countries: Malaysia, Singapore, Indonesia, Philippines, Bahrain, Uzbekistan, Myanmar, Laos, Pakistan, India, Saudi Arabia, Mauritius, Great Britain, the USA, Vietnam, Cambodia, Thailand, Hong Kong and China. It has about 44,000 employees catering for over 22 million customers around the world.