Aberdeen FC partner Fierce Beer for new brew and lounge

5 Aug 2024
Aberdeen fc

Aberdeen Football Club has partnered with local brewery Fierce Beer.

The collaboration will see the renovation of the Gothenburg Lounge at Pittodrie - named after the club's successful 1983 season - renaming it the Fierce Beer 1983 Lounge.

In 1983, Aberdeen FC achieved a historic treble, winning the European Cup Winners' Cup, the European Super Cup, and the Scottish Cup.

The centrepiece of this partnership is the creation of a new lager range named 1983. The 4.2% and 0.5% strength beers have been developed in collaboration with Fierce Beer.

Robbie Hedderman, commercial director of Aberdeen FC, said: “We are delighted to partner with Fierce Beer to bring a new and modern twist to what was formerly known as the Gothenburg Lounge.

“The Fierce Beer 1983 Lounge and the special edition beer collaboration not only honours our historic year in 1983, but also provides our fans with a premium matchday experience that celebrates our club's rich heritage.“

Craig Cargill, sales manager at Fierce Beer, added: “As a local brewery, Fierce Beer is delighted to be working with Aberdeen FC to deliver a fun and premium hospitality experience for its fans.

“From the very first conversation our mission was to keep the heart and soul of that famous night in Gothenburg and incorporate it into a new premium look lounge that compliments both AFC and Fierce Beer, and we hope we have achieved that.“

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