Porsche and Puma Launch 911 Turbo Tribute Sneakers

Porsche celebrates 50 years of the 911 Turbo with limited-edition sneakers inspired by iconic models.

Porsche is celebrating the 50th anniversary of the first 911 Turbo with a special highlight for all Porsche enthusiasts: an exclusive series of twelve different sneaker designs, each limited to 911 units per model, in collaboration with sportswear manufacturer Puma. Two models in the sneaker series have historical connections to iconic Porsche models, inspired by their distinctive design elements. The “Turbo No. 1” sneaker is based on the legendary Porsche gifted to Louise Piëch on her 70th birthday, while the “Turbo 930” sneaker honours Dr. Ferry Porsche's Turbo vehicle from 1976.

A Classy Homage Inspired by Louise Piëch's Porsche, the “Turbo No. 1” sneaker is crafted in metallic silver, featuring the iconic red and blue tartan pattern from the interior of the first 911 Turbo model. The “Turbo 930” sneaker in Oak Green Metallic draws inspiration from Dr. Ferry Porsche's 1976 Turbo, with an inner lining designed in the green tartan pattern of the car. The finest full-grain leather in the “Turbo No. 1” model and nubuck leather in the “Turbo 930” model ensure optimum comfort.

Drive in its Most Beautiful Forms

Dynamic vintage turbo lettering on the exterior and a subtle Porsche logo are key elements of all versions. Sneaker fans will appreciate the heel section, which echoes the characteristic “whale fin” of the rear spoiler and the vehicle's horizontal red tail lights. The heel features a tonal Porsche Crest in 3D print, while the lacing front is adorned with a removable plaque with 50th anniversary lettering. All models feature the brand-new motorsport-inspired Puma “Road Rider” sneaker silhouette.

A Legend Goes Around the World

Additionally, ten exclusive market editions are being launched, each inspired by a specific Porsche 911 Turbo from a selected market around the world, and exclusively available in the respective market in a limited edition of 911 sneakers each. The selected markets—Germany, France, Poland, the Netherlands, the UK, Japan, Singapore, Taiwan, the U.S., and Canada—have chosen from thirty available exterior colours from the original Porsche colour charts from 1975 to 1977.

The 50th anniversary Porsche 911 Turbo limited sneaker editions “Turbo No. 1” and “Turbo 930” will be available from 29th August 2024 at 9:11 a.m. (CEST), priced at 169 Euro (RRP) at shop.porsche.com and in the Porsche Museum Shop in Stuttgart, Germany. Customers will receive the limited edition sneakers with an additional set of black laces for a more personalised look. An exclusive black Porsche Puma sports bag with zip and adjustable shoulder strap serves as packaging, underlining the exclusive character of this edition.

Exclusive to Thailand, the limited-edition sneakers will be released in Polar Blue. This striking Polar Blue colourway symbolises the region’s incredible transformation over the past five decades. The blue colour represents loyalty, stability, and advancement, reflecting both Porsche’s legacy and Asia Pacific’s dynamic growth.

Porsche Thailand (AAS Group), through its sole authorised importer and distributor, proudly hosted an exclusive celebration to launch the highly anticipated limited-edition Porsche 911 Turbo 50 Years sneakers. The event took place at Curvistan Bangkok, the newest destination for Porsche enthusiasts, and was a notable gathering of celebrities and fashion icons.

The festivities featured a glamorous presence of renowned personalities, including Yam Mati-ra, Belle Kemisara, Mind Kanyakorn, Toon Pimpawee, Chopluem Nattarada, Bank Preedakorn, Pakpai Pareena, Tiew Ditsaya, PT Ravisara, Pim Pitchapath, and Yorch Mongkol. These esteemed guests joined in commemorating the enduring legacy of the Porsche 911 Turbo, a symbol of performance and style in the automotive world.

In addition to the sneaker launch, the event showcased iconic Porsche models, including the 911 Turbo S (992) and the Porsche 930 Turbo Slantnose, which served as highlight attractions.

The limited-edition Porsche 911 Turbo 50 Years sneakers, presented in a striking Polar Blue colour, are available in a rare edition of just 911 pairs, with only 240 pairs offered in Thailand. This exclusive release provides Porsche enthusiasts and fashion aficionados with a unique opportunity to own a piece of Porsche’s celebrated heritage.

These distinctive sneakers can be purchased at Curvistan Bangkok and all Porsche Centres & Studios, enhancing the brand’s celebration of the Porsche 911 Turbo’s 50-year legacy.